At the Moco Museum, FC Barcelona has unveiled its inaugural two NFTs: "Empowerment," dedicated to Alexia Putellas, and "In a Way, Immortal," honoring Johan Cruyff. These pieces are part of the 'Masterpiece' collection, which celebrates iconic moments and figures from the club's illustrious history. The exhibition commenced on Thursday, April 25, coinciding with Johan Cruyff's birthday, and saw FC Barcelona executives, artists, and museum representatives gather to introduce the collection, underscoring its role in bridging contemporary art with sports.
Artists Eric Sas and Alan Company, in collaboration with representatives from World of Johan Cruyff and other partners, shared insights into the creation process behind these NFTs. Their joint effort underscores the fusion of technology, sports, and artistic expression, embodying FC Barcelona's commitment to pushing boundaries through innovation.
The Moco Museum, renowned for its collection of modern and digital art, warmly welcomed FC Barcelona's NFTs, reflecting their dedication to showcasing cultural landmarks and embracing cutting-edge technology.
"In a Way," the masterpiece titled "Immortal," immortalizes Johan Cruyff's legendary goal against Atletico de Madrid in 1973. This NFT, acquired for $693,000, merges visual artistry with sound to evoke the essence of Cruyff's legacy, symbolizing FC Barcelona's reverence for its heritage.
"Empowerment" pays homage to Alexia Putellas' exceptional performance in a Champions League semi-final. Through this NFT, FC Barcelona underscores its commitment to gender equality and the empowerment of women in sports, embodying inclusivity and diversity.
Elena Fort, vice-president of FC Barcelona's Institutional Area, underscores the exhibition's significance in fostering cultural moments and promoting women's empowerment in sports. Lionel Logchies, founder of the Moco Museum, highlights the collaborative endeavor in blending contemporary art with sports culture, echoing the values of unity and self-empowerment.
Through its debut NFT exhibition, FC Barcelona not only celebrates its rich history but also advocates for inclusivity and innovation in the digital era. As these digital artworks adorn the walls of the Moco Museum, they serve as enduring symbols of creativity, inspiration, and cultural significance, encapsulating the club's enduring legacy in the realm of sports and art alike.
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