According to Bloomberg News, Apple (AAPL.O) is reportedly winding down a project aimed at designing and developing its own smartwatch displays. Citing sources familiar with the matter, the plan has been shelved due to the high costs and complexity associated with the endeavor. Consequently, Apple is said to be reorganizing the teams responsible for display engineering and eliminating several dozen roles in both the United States and Asia.
This decision marks a significant shift in Apple's strategy regarding smartwatch displays. The company's initial ambition to create proprietary displays for its smartwatches reflects its commitment to innovation and vertical integration. However, the challenges posed by the complexity and cost-effectiveness of developing such displays have led to a reevaluation of this approach.
The reorganization of teams and the reduction of roles suggest a restructuring within Apple's display division. This move may indicate a shift in focus towards alternative strategies for sourcing smartwatch displays, such as partnering with third-party suppliers or leveraging existing technologies.
As of now, Apple has not responded to a request for comment from Reuters regarding this development. However, the reported changes within the company's display engineering teams signal a reevaluation of priorities and a potential redirection of resources towards other areas of focus within Apple's product lineup.
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